The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.

Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem.

Many people do feel at sea after they launch their website and attempt to navigate the sometimes confusing channels of the internet. They wonder why their website doesn’t get more traffíc and why their inbox is not filling up with emails from people clamoring to buy their products or services.

Popularity: 1% [?]

By Nelson Tan in Website Traffic

I never believe in buying traffic. How do you think visitors come to know me? Did they pay to know me? Most probably they subscribed because of a free download in the first place. You may not remember how but YOU are the traffic. You are targeted because I hit your hot button correctly

There are enough free resources out there on the Net to keep one busy with getting traffic, but here are the only 7 most effective methods: search engine optimization (SEO), link exchange, pay-per-click (PPC) advertising, article submissions, blogging, viral marketing and massive giveaway events.

Search engine optimization is the practice of optimizing your pages for the search engines so that your pages are optimized for the search engines to be searched with the most optimized keywords. You get the idea? SEO English is a bit like tongue twister. If you know the exact keywords your business or industry is famous for, you increase the density of those keywords in your page.

Actually, I don’t understand why some folks make SEO sound so complicated. On the other hand, other folks say SE spiders are so smart at discerning quality of content such that SEO is really much ado about nothing. Moreover, SEO English is just so unnatural sometimes and abuse may constitute as keyword spamming, unless you know the secret to writing it ‘fluently’. SEO is absolutely crucial in niche markets where competition in SE listings is not hot.

Exchanging links with like-minded webmasters create a network for increased traffic distribution. Interested visitors are free to visit your site when they see your link on other people’s sites. SEO targeted towards Google is only half the battle. Its PageRank tool measures your page’s link popularity and ranks it higher according to scale. The more links pointing into your site as opposed to pointing out, the merrier.

* PageRank looks at pages, not sites.

Pay-per-click advertising is all about how much you are willing to pay the PPC program for a high listing so that visitors take notice of your link and visit it. You incur the bid price you set for yourself for every visit (click). Considering ROI, this is particularly useful when you are selling a product. Security features are in place so there’s no point being trigger-happy if you don’t like some sites.

Article submissions can give you an amazing amount of traffic, but only if you use the method right. You should make sure the content you’re submitting is easily understandable, and only covers one or two points, leading the people back to your site with your resource box. Most importantly, you need to make sure that your article is interesting, compelling, and of course, informative. Once you’ve submitted these articles to several article directories, you’ll probably see a marked rise in link backs, traffic and more.

Blogging is a free way to make sure that you’re reaching traffic in all regions of your niche. It has come up in stature from its days of being simply a place to ’share’ with your friends and is now a valid, and often well used promotional structure for a site-or even a basis for the site itself. Using WordPress especially can mean that you’ve got an easy-to-promote, amazingly simple to update site structure that allows you to build and maintain effortlessly. As a traffic generation tool, it is also a good way to create, maintain and direct traffic to your site. The more you blog using popular search terms related to your niche, the more intensive you’re practicing SEO as the archiving system of the WordPress blog script is absolutely well suited for Google indexing. Try to post on alternate days if not everyday.

Viral Marketing is everything and anything to do with propagating your name and URL through giving away free e-books, reports, article and e-zine submission, classified ads etc. But this is only by technological means. With people, we are talking about word-of-mouth.

Massive giveaway events come once in a while but they are really the biggest source of opt-in subscribers for anyone who participate in them. The organizer announces a proposal to carry out such an event, inviting contributors to submit a product of their own or one with resell rights to be given away for free. When the event begins, anyone and everyone can download all these exclusive products as long as they opt in. It’s very easy to get 1,000 subscribers in a week.

Of course, the organizer gets the most numbers, but he also puts in the most work to make sure the web server doesn’t collapse due to traffic overload, the gifts don’t go missing and the event proceeds on schedule.

Awareness and application of the 7 above traffic generation methods slowly but surely builds a good list of followers who are willing to patronize us.

Nelson Tan is the webmaster behind Internet MasteryCenter. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com

Popularity: 4% [?]

How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you’re saying do they remember, or more to the point, howmuch do they need to remember?

Have you ever thought about, or even considered, how much face-time your website needs to be effective? It is probably the last thing many business website operators ever think about, let alone do anything about. 

The notion of ’stickiness’ has been around for as long as the Web has been used as a commercial vehicle, and stickiness is a vital website ingredient. Developers, designers, and marketing experts are continuously coming up with ways to keep people on their clients’ websites. Many of these sticky methods do work and keep people on sites for hours, but are they effective; just because someone stays on your site for hours doesn’t necessarily mean they have any intention of doing business with you, especially if these so called sticky ingredients are implemented without any commercial purpose.

Sticky Doesn’t Necessarily Mean Effective

Many sticky concepts were developed for sites whose financial model was based on advertising, which makes sense; the longer people stay on a site the more chance they will see the ads presented, and the more likely they will click on one of them. But for sites that are in business to sell something and are not just advertising vehicles, stickiness takes on a whole different purpose.

The challenge is to make what you have to say engaging so that it attracts attention, informative so that it explains the offering, AND entertaining so that it is retained in memory. We have a goal for each website or campaign we create, and that is to turn advertising into content, and content into an experience, a challenge for sure, but one that needs to be achieved if the client wants their site to be effective.

Provide A Memorable Experience In An Appropriate Amount of Time

Think of website face-time like a restaurant thinks of the dining experience. A restaurant has only so many tables and can only accommodate so many quests at one tíme; so in order to maximize profíts, restaurants try to turnover the tables as many times as possible. The trick is to provide guests with a delicious meal, great service, and a memorable experience without rushing them, but also in a way that turns the table over in an appropriate amount of time; allowing the restaurant to maximize it’s seating capacity.

Websites for the most part, don’t have the capacity problem, but the discipline of providing value, quality, and a memorable experience, in an appropriate amount of time is just as valid. Many complicated sticky site implementations take too long to unfold, and lack the purposeful payoff that makes them commercially effective. 

People have other things to do, and will only invest so much time on your site; therefore you better say what you have to say as efficiently and effectively as possible. Site information presented as bulleted points may seem efficient, but it sure isn’t effective due to its abbreviated nature and lack of psychological context; and sites with thousands of words of search engine optimized text may provide copious details, but if no one reads it, it isn’t very effective or efficient.

So how much time is appropriate? How much time do you need to deliver your marketing message in a way that website visitors will remember it, and hopefully contact you? And what presentation method does the job both efficiently and effectively in that appropriate time frame?

One Message One Minute

It takes, discipline to focus on what makes you special, confidence in what you sell, and an understanding of how to deliver an effective website presentation.

Every presentation you make on your website should only take about a minute or two to deliver. If you have six points to make create six separate presentations, each concentrating on one message. That way visitors can choose which specific concern they need clarified without boring them, or loosing their interest by covering things they aren’t interested in hearing.

With a series of focused, entertaining presentations, you maintain interest, establish memory, and get them hooked on what you can do for them. As a result they will delve deeper by investigating the other presentations; and with each viewing they become more comfortable with what you do, more aware of what makes you special, and more confident in your ability to deliver what you promise.

It’s all about establishing a memorable experience in an easy to understand, fast-paced digestible format that will be memorable and effective. 

Why Creating An Experience Is Important

If your visitors do not remember your website, than it won’t ever achieve its full marketing potential. Over and over we talk about the importance of making your site a memorable experience. To fully appreciate why making your site a memorable experience is so important, you have to understand a little of how the brain retains memories.

Episodic Memory

Think of an event that has stayed with you for years and will probably stay with you forever. Perhaps it’s a life altering experience like the birth of your daughter, or maybe it’s an inconsequential incident that refuses to disappear from your memory. These kinds of experiences, or episodes, create what psychologists call Episodic Memory, memories that are associated with a specific experience. By delivering your marketing message in an entertaining, informative video presentation you create the episodic memory that is the essence of product or brand positioning.

Semantic Memory

Now think of a strongly held opinion. Chances are that opinion was formed by some long forgotten experience. This is called Semantic Memory, a memory induced point-of-view formed by the brain’s processing of an experience where it retains the significance but buries the memory of the specific event. Consistent, continuous, ongoing marketing campaigns that focus on what makes you special have the long-term psychological effect of creating product preference even after the specific campaign details are forgotten.

Putting It All Together

From a marketing perspective, the opinions we hold and many of the products we purchase are the result of both episodic and semantic memory induced experiences. If your website doesn’t generate these kinds of memories, it is not fulfilling its potential as a marketing presentation vehicle.

5 Ways To Connect To A Web Audience

In order for your website to reach its maximum marketing potential, it must make an impression on your audience, and it must connect to those potential clients on multiple levels, emotional, psychological and rational. In order to communicate to website viewers on all three levels you must effectively employ all the presentation options available: layout, text, images, audio, and video. 

Some people learn best by reading, some by listening, and others by viewing. Each presentation element targets a different aspect of recognition and connects to the audience in different ways. By combining all five elements into a coherent presentation you relate to your viewers on multiple levels, each re-enforcing the other, creating a memorable experience. For an example of how all these elements work together to form an effective and efficient marketing presentation visitwww.136words.com.

About The Author

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com, www.136words.com, andwww.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Popularity: 1% [?]

The market for blogs has exploded. Many companies do not want to invest the time in developing a blog in their respective niche, which has given rise to a whole new cottage industry, blog flipping.

Blog flipping is done in a few different ways. Some flippers buy an existing blog that has potential, but is not currently producing. They take that blog and build the traffic and sales up to a level productive enough to reap a profit from their investment, and then sell it.

Or, more common in today’s blog flipping market, is to research a specific niche, develop a domain / blog, and then sell it.

But what does “developed” really mean? It depends on the flipper. So buyers really need to do their homework (read due diligence) before investing in an “established” blog or website. Because “established” is in the eyes of the beholder, and means many different things depending upon who you consult.

In my opinion, established means that the site, or blog, is profitable. Now profitable can be defined very differently for different companies. It doesn’t mean that the site has to be making money, though it does help justify the investment when purchasing the blog. It can mean to a prospective company only that the site has traffic that company believes it can convert into sales. Not everyone can convert website traffic in the same way. So there are companies out there looking to buy blogs that have a certain, specific reader demographic that fits their market. However, these types of sales are few and far between. Companies that are buying blogs normally want to see one thing.

Profit.

Not just income, because a blog’s gross monthly income and it’s actual profit margin can be two very different things as well. We’ve all seen the advertisements screaming that you can make ten thousand dollars a month blogging, or with Adsense, or whatever. But the part usually left out is the investment it takes to get that income. Sometimes the cost is far greater than the income, making the blog or website a LOSER.

So what steps should you take to sell your blog if you are a would be website flipper? Here are a few factors your blog or website should have in order to get top dollar:

1. Real Web Property

Your blog needs to be a real web property. What I mean by this is that it needs to be a real domain, on hosting you are paying for. Free hosted blogs are not a viable investment for most companies and corporations. There are exceptions to every rule and I’m sure that there have been a few sales of extremely popular Blogspot blogs, but unless you have a million visitors a month, you’re probably not going to sell a free hosted blog anytime soon. Buy a domain, pay for some hosting, build something that has value.

2. Professional Appearance

Your blog or website needs to have a professional appearance. Custom design is always better, but at the very least, it needs to have a template or layout that fits that blog’s readership or market. If you have poor graphics, even if your blog has monster traffic, you’ll sell it for much less than you could have if you had professional web design. It’s sort of like house flipping or selling a used car. If you can afford it, a fresh coat of paint usually brings the resell value up substantially.

3. Developed Traffic Sources

Potential buyers want to see traffic. Not just any traffic will do for most serious investors. They want to see solid, search engine traffic and a solid bookmarked reader base. StumbleUpon and other social bookmarking websites are awesome traffic sources, no doubt. But when it comes to someone buying your blog, they want to see more than just a few traffic spikes from a front page listing on Digg. They want to see that the traffic is going to keep coming for months and years to come. Without a lot of work if they can get it.

4. Documented Traffic Statistics

It is going to take more than just the summary of “hits” screen capture from your webalizer stats to make the sale. You are going to need at least three months history of actual traffic statistics. Unique visitors, tracking cookie info if you have it, Google Analytics, etc. Numbers, numbers, numbers. Corporations want numbers in order to convince their board of directors that your blog would be a sound investment. Private investors are no different for the most part and they want to know exactly what they are buying when it comes down the actual traffic your blog has.

5. Profit and Loss

Lots of income statistics. If you are looking to sell your blog or website for real money (read more than a few bucks nabbed on EBAY) then you are going to need to show your buyer some stats about money. P&L statements (Profit and Loss) for as far back as you can go will help your buyer make his or her decision. It is one thing to tell a potential buyer what the gross income per month is, it’s a completely different thing to show them exactly what the net income is and how it is obtained each month. Keep good records of your website expenditures and what the income received from those investments are. Include every cost. Website hosting, design, redesign, employee or outsourcing costs, whatever. Include everything and show them the real bottom line.

6. Set a Fair Price

I know you love your site, I love all of mine too. So it’s easy to attach an emotional value to your blog and inflate the price. It’s also really easy to confuse a blog’s actual value with your vision of it’s potential value. What you think the site will make someday and what it’s making now are two very different things. Sorry, but what you think it will make someday has zero value to a would be investor. They only want to know what the net profit is, right now. Yes, you can take some long term income growth statistics and make profit projections, but unless you have these statistics going back a year or more, most buyers are going to dismiss them entirely.

Set a real price. In the bricks and mortar world most companies sell for 2 to 3 years of the total net income. Online, this number is usually cut down to one year. So if your website is netting $300 per month, the actual value of your blog is probably somewhere around $3600. Once again, it’s easy to add an emotional price tag for all the hard work you’ve done to get that blog making $300 clams a month, but your sweat equity doesn’t mean much to a buyer.

Neither do website values created with online calculators. These sites are traffic magnets and are built totally to obtain webmaster traffic. If you search long enough and hard enough, you’ll find a website value calculator that comes up with a number you like. It still means nothing to a buyer. It’s not what your site is really worth and should have no bearing whatsoever on your sale price.

7. Where to Sell your Website

Where and how you sell your website is super important. The profit you make will be directly related. Try to stay away from auction type formats if at all possible. If your site has some real value, use a website broker. A broker will help you determine the real value of your blog or website and then help you find a qualified and interested buyer. You would call a real estate agent (read professional) if you were selling your house, right? So why would you rely on your “for sale by owner” plan when it comes to your web property? Call a professional.

Sadly, one of the main reasons most flippers don’t call in a pro is because deep down they don’t really want to know what the site is worth. They want to live in their imaginary world where their holdings are worth millions. They can put a site up for sale on Sitepoint or Ebay for whatever price they want. Creating the illusion that they are worth substantially more than they really are.

8. Pie in the Sky Promises (magic beans)

Stay away from “Pie in the Sky” promises to potential buyers. When it comes to buying a website or blog, 99% of the buyers out there are from Missouri (the “Show Me” state) and only want to see the cold hard facts. Offering to take them to some new level of income at a later date is only going to make you look unprofessional and like an amateur.

There are sales contracts that require you to assist the new buyer for a set period of time. But these are normally for sites that are currently making money and allow time for you to teach the new owner just how that income is made. These clauses in sales contracts are not designed for you to hatch your half baked plans or for time to realize “what you think” the site’s potential might be someday.

9. Accessible Communication

You need to be extremely accessible to both your broker and potential buyers. They are going to have questions. So you need to have a cell phone number and an office number where they can reach you. You need to check your email often and respond quickly. Slow response can be a red flag signaling uncertainty, and that’s something an investor just does not want to see when they are thinking about laying some cash on you. Be available to talk to them.

10. Know the Details

Communication is only effective if you have answers. If you have to stumble and stutter with your answers, it’s going to have impact on the sale. You need to have done your homework and you need to know the answers to the questions in advance.

There you have the basics for flipping your blog or website. Of course there are many more points that can increase the actual dollar amount realized when you sell your blog, this only covers some of them.

But if you follow these guidelines and are realistic with yourself and your buyer, you can sell your website for a profit. So take the time to prepare your web property for a real sale. Writing a good sales pitch is fine, but it’s not going to be sufficient for most investors. You’re going to need to have these bases covered.

Good luck. I hope you sell your blog for what it’s worth.

Chuck Crawford is an established expert in web design, traffic development and website financial analysis. He has been helping people design and develop their internet business since 1995. Visit http://www.business blogs.us/blog/

Post from: SiteProNews: Webmaster News & Resources

Blog Flipping: 10 Important Factors When Selling Your Weblog Or Website

Popularity: 3% [?]

Popularity: 3% [?]