Speaking from the viewpoint of someone who has started from the very beginning with little to no knowledge of computers or even marketing for that matter, I can honestly relate to the beginning marketer. I even had to learn HTML from scratch in order to construct my own webpages. Probably my only advantage, I did have a background in art but designing webpages was completely different from anything I had done previously to starting in online marketíng.

But from my own experiences I have drawn some general conclusions about Internet marketing and why some people succeed while most people fail. So here in my honest opinion, are some of the main reasons why many online marketers fail:

1. Overwhelmed With Information

Perhaps, one of the biggest obstacles I faced when I first started my website – I was bombarded with so much information on how to proceed I didn’t have a clue which direction to take or who to believe. Thousands of different info products telling you to do this, not to do that… so much marketing information to absorb that you end up scratching your head and looking like someone auditioning for a zombie movie.

Completely overwhelmed with so much information, many marketers or webmasters enter a state of paralysis where nothing gets done. You go from one course to another or from one method to another, without any real understanding of how to proceed or how to get a detailed blueprint to follow.

Information overflow can effectively crush all that novice enthusiasm and literally kill even the most eager of entrepreneurs. Anyone starting out must be aware of this obvious but insidious pitfall you have to avoid at all costs. One of the best remedies, simply try concentrating on just one or two marketing plans/marketers for all your information. Try to eliminate the clutter by just working on one marketing system. Just have a few key marketing resources you go to for information, not a hundred! And do your homework, only pick marketers who can back up their claims with observable results on the web. One obvious checkmark – just see if those marketers have top rankings for their sites for popular profitable keywords associated with their sites or products.

There are some key marketing basics or fundamentals you must learn about marketing online. Internet marketing has some key elements you must get right or you will have a difficult task in succeeding on the web. Just simple factors you must get right or it’s game over before you even get started.

Most marketers fail to realize the web is “information driven” and you must supply quality information or content in order to truly succeed. You must provide a valuable service or function to your visitors. You must help solve their problem. You must give them a solid reason to use your site or product. Quality content is and always will be King on the web.

You must also understand much of the web is “keyword driven” and you must construct your webpages to take full advantage of these keywords. You must have at least a rudimentary understanding of SEO (Search Engine Optimization) and how you can use it to get top rankings for your keyword phrases.

3. Lack Of Time And Resources

Another major reason why many marketers fail is because they simply can’t afford the time to learn and build their online business. Most people just can’t stop everything and work full time online because they have bills to pay and families to support. It may take months, probably years, before you can build up a successful online business that gives you a comfortable living. The average person just doesn’t have the time or the resources to spend months learning how all this works.

Keep in mind, getting a business or website going is probably the most inexpensive way to start your business. Domains are cheap. Web hosting is cheap. Web design is cheap if you can do it yourself… Compared to starting a business in the “real” world, creating an online business will only cost a faction of the normal expenses connected with starting a business. But the main problem is having the resources to pay your living expenses until your online business is profitable. Many beginning online marketers don’t have these resources and the main complaint from these marketers: “I Simply can’t afford the time to work at this online stuff.”

One solution is to work at your online marketíng in your spare time and gradually build up your business until you can afford to do it full time. It will obviously take longer but you can still get to the same end goal.

4. Lack Of Necessary Skills

Actually, you don’t need many skills to succeed online. However, one of the major skills you must have or you must learn is communication. You must learn how to communicate. The web is all about communicating your points to your visitors or viewers so you must acquire good communication skills.

It really helps your marketing if you are a good writer because you can easily get your points across with written text or copy on your site. Writing skills can be learned but many beginning marketers don’t fully understand how important their writing skills will be to their success. You must be able to communicate on your site, in your newsletters, with your customers… might sound a bit obvious but you would be surprised at how many marketers lack this simple, yet necessary skill.

But don’t fret, because once upon a time, the written word was king online – but not any more. Videos are rapidly taking the place of the printed word so anyone with a camera can now be a success online. Of course, you still need good communication skills even using videos, but many marketers have found this is a much easier way to communicate information about their site or product.

5. Lack Of Persistence

For me, one the most significant reasons most online marketers/webmasters fail, is because of a lack of persistence. They simply give up too soon. They try something for a few weeks, even for a few months and then they conclude this is not working and they give up.

Building a solid online business or viable website takes time, a lot of time. Just because your business is online, doesn’t mean everything will fall into place overnight, it takes time to establish a customer base. It takes time to build your business relationships with others in your field.

Sometimes, it may take years before you see some solid returns. It was three years before I saw any significant revenue coming from my online ventures, and another year before I could summon enough courage to do this online marketing full time. If I had given up and not persisted at this web stuff, I would not be writing this article right now.

Building top rankings for your keywords in the search engines (especially Google) can take months, even years before you see any results. The real key is to be persistent and keep at it, day after day, until you get those top rankings. You simply must be persistent or you will fail.

In conclusion, having said all that, you must also realize there are plenty of exceptions to all of the above. There have been countless success stories on the web where someone has come up with a novel idea or product and become successful overnight. The web can provide immediate success for some, but for most of us, it will take some time and hard effort on our part to build a successful online business. Just try to avoid many of the pitfalls or reasons listed above and you will have a better chance of placing yourself in the success column.

About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: www.bizwaremagic.com . If you liked the article above, why not try this Free 7 Day Marketing Course at: www.marketingtoolguide.com 2009 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

First Things First

Titles are critically important – they are usually the first thing read by both real and virtual visitors. A title is the “primary topical identifier” and, as such, has an invaluable function – again, a dual-purpose one. It must contain keyword targets at the individual word level while stoking interest in potential readers at the phrase level.

When a person performs a search, the title is both their first indication of your relevance to their needs and your first chance to compel them to click through. Search engines, more clinical and objective, give the title importance because they see it as an indicator of the page’s main idea.

Yet many pages on the Internet have no title at all, or share “Home” and “Untitled” with several million others. There is no excuse for this oversight. The ignorant cousin of these mistakes, making the company name by itself the title of every page, is just as bad. Keywords relevant to the page should be part of every page’s title.

Heading tags carry some importance too. Simply put, heading tags define the headings and subheadings of your article to both readers and spiders. By default they appear larger than normal text and are bolded. While not a magic ranking bullet, they are looked at with more importance than average text and are a chance to show spiders the themes of your content and what keywords you wish to rank for.

The H1 tag is the main heading of your article and carries the most importance, like a headline in a newspaper article. It should clearly convey the article’s topic to the reader and main keywords to the search engines. H2 tags are one level down in importance and structure. Use them to define subtopics under your main topic, and again use keywords where descriptive and useful. If you needed to break down your article to sub-sub-headings, you would use the H3 tags, and so forth.

For both human and robotic readers, it is vital to keep page content focused. The “one topic per page” rule is an unwritten one, certainly, and it’s followed by most professional content developers. This has less to do with the intelligence of the readers (either kind) than it does with several other considerations. For one thing, search engine “crawlers” have algorithms that tend to work best on one concept at a time, and most humans work best this way, too. 

In addition, limiting the focus eases the task of placing keywords in the meta descriptions, page title, body copy, tags and links. Finally, dealing with more than one topic necessarily means using more verbiage, which dilutes the potency of a site-wide SEO program and may negatively impact ranking. Better to give these other topics their own content, strengthening your site’s overall informational authority.

SEO Copywriting Balance

Much ink has been spilled and many pixels propagated in discussing SEO techniques, analyzing strategies, teaching “web content” writing, and chasing changing algorithms. Mentioned less but encompassing everything is that SEO copywriting, like all SEO, is about balance.

While articles such as this one can be helpful, it is important to understand that SEO will always evolve, change, adapt and improve. Study and implement tested techniques, but remain flexible and nimble. Writing for search engines and people at the same time is tricky and challenging at best, and can be frustrating and time-consuming, too. Approach the challenges in a businesslike fashion.

SEO content writing at its best balances art with science, blending the craft of engaging the reader with the dispassionate analysis of keywords on a page. Follow best practices, but fill each article to the brim with information useful to your demographic.

In simultaneously targeting a subject, an audience, and an algorithm, a great deal of creativity must take place to get effective SEO results. And, of course, it all has to happen in an environment that encourages short attention spans and constantly tries to lure people elsewhere. It is a major challenge to craft article titles and copy so compelling as to make people stop and read – or, better yet, stop and then clíck where you want them to.

Basics, Opportunities, and Consistency

The basic approach to writing for such a dynamic, ever-changing environment is to get to the point quickly. The “USA Today” news style – which relies on short headlines, descriptive sub-headlines and a few concise paragraphs – is perhaps the best analogy for good SEO writing. The important points (keywords) should appear early and often, and within a short period of time the human readers should know what they are supposed to do, while the search engines should be able to tell what the page is about from a consistency between your page structure and your body copy.

In the eyes of the search engines, everything that it can possibly see counts. That is, using image alt-text not only helps blind readers and people using phone- or text-based browsers, it also gives you another chance to add more descriptive strength to the overall page for the search engines. Do not miss any opportunity to further empower and refine your content.

And always remember when writing for search engines – keep writing. Write write write. Search engine bots gorge on new information, and if you consistently update your site with fresh content they will come around more often. While this gives you more opportunities to display your value, more importantly it builds the foundation of information that obviates it.

There’s a lot to do, and it all needs to be done well. Use your numbers, metrics and analytics to point you in the right direction for creating more content. That’s some science. Your creativity and amount of useful information, on the other hand, will point site visitors and search engines in the right direction. That’s a touch of art. When both aspects of your SEO program are firing on all cylinders, you should soon be marching up the search engine rankings.

Next Week

Next week we’ll be releasing Part Three of the series – Writing For Conversions.

About The Author
Matt Tuens is a copywriter for Beanstalk Search Engine Optimization, Inc. Beanstalk offers expert SEO services, consulting, link building and SEO copywriting services. Visit online for more information.

So how do you get started with Twitter? Well the first thing is to start on Twitter yourself to understand what you like to read, who you like to follow, and to clearly identify what you like about Twitter. For me, it boils down to this: I like to follow people in my industry who say something of value, who provide a link to a new application or point me to an interesting new article, video, or blog site that I should review but may have not found myself. Based on what I like, and the people who I find interesting to read, I now write my Twitter posts using this same formula to grow my own Twitter audience.

What I also like about Twitter is that the people who I follow also know how to show their true personality in their Tweets. Yes, I do like to know what Danny Sullivan (famous search engine marketing guru) ate for lunch, but better yet is the link to the video he thought was funny. I love following Ashton Kutcher (movie star married to Demi Moore who just hit 1 million Twitter followers in April). Man, that guy is really funny and is having a ball with Twitter. His posts are great and he has just earned the status of the user with the most followers. This is why you can’t hire someone to “Ghost Twitter” for you. It’s about showing the real you – you can’t fake that!

So how can you use Twitter for business? Twitter is an excellent tool for linking and this is the real value for businesses. By using Twitter to point people to content on your website, articles you have written either on or off your website, or by linking to a service you want to highlight, you drive traffic. On top of that, Google actually indexes Twitter and so your Twitter page can appear in the organic search results so make sure your bio is well thought out. Don’t waste time using Twitter to point to blog posts, use TwitterFeed to post your blog posts directly onto Twitter. If you have a blog or website, you’ll get new Twitter followers by posting your TwitterFeed right onto your web pages. People who may not have known your Twitter ID can simply click the bottom “follow me link” and start following you on Twitter.

What’s important to be successful in using Twitter is to identify what you personally like about this new media and then deliver the same type of things that you like back to your followers – work to provide value not drivel! So you’ve got to play with Twitter and learn how to use it first before you can really become successful with it for your business.

Another cool Twitter use is that you can reply to any of your followers by simply putting an @ in front of their Twitter ID. For example to send something to my attention use @mccordweb at the very front of your Twitter posting and click enter. Just remember that this post is seen by all followers on my site and on your Twitter site. If you need a more private exchange, go to the direct message link on the Twitter.com site and select a follower by Twitter ID name and send your message from there. This note will be private. If you are using TweetDeck, you can click on a follower’s Twitter ID icon and then select to send a direct message or @reply to them. TweetDeck will automatically insert the correct syntax for you in the Tweet.

For many businesses the ability for users to communicate with top management using Twitter is an invaluable resource. This one-to-one exchange allows a company principal to keep tabs on customer viewpoints, concerns, and interests. As a Twitter reply or direct maíl does not use email and does not require a response, this is a great way to tap into social networking to test new ideas and to ask for user feedback. For example, if you have a new software product, ask your Twitter followers for feedback on a specific feature, or provide a link to your beta version for their testing.

How you use Twitter is all about your personal business needs. The best advice that I can provide you is that you need to use Twitter a bit yourself first to understand the medium and to find out what you like to read best using Twitter. Then, create your Twitter network sharing information that you find interesting and have some fun.

Currently I am following 204 people and 183 people are following me on Twitter. Personally I find Twitter great fun and a very cool way to find out first what’s happening in the world before you see it on TV, read it on the Web, or see it in the newspaper. That’s the real power of Twitter; you share, you find out, and you know, all by a person-to-person exchange of information.

For those of you clicking in from my e-newsletter the rest of the content on Twitter applications and uses follows.

Below are some of the Twitter applications that I like and use regularly for my business.

Twuffer - I love this one, it is a Twitter post scheduler. Some people feel that Twuffer defeats the immediacy of Twitter posts or Tweets, but I like it as I will schedule Tweets on days that I am not blogging to keep my followers advised of things I find important. It is easy to use, allows you to Tweet ahead, and lets you select a posting schedule by day and time. If you are pushing content on a service or product, this is an excellent tool to use. Set your Tweets up one week or one month at a time and feed your content to readers in addition to your regular Tweets. Make sure to use www.TinyUrl.com to change any long URLs you point to in the Tweet to a Twitter-friendly short version to save space.

Twitter Feed - This is another one of my top favorites. TwitterFeed allows me to show my blog posts from “The Web Authority” directly onto Twitter. It also allows me to post my Tweets back on my blog (by installing a widget) in my blog template – very cool cross interaction! I pick up many Twitter followers with this technique. Readers come to visit my blog and then choose to follow me on Twitter.

Twitter Grader - This one is a vanity application that allows you to see where you stack up against other Twitter users. Twitter Grader measures the power of a Twitter user based on followers, number of updates, and posting frequency. 

TweetBeep - With this application, you can manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to watch for using TweetBeep. This is great for a business that is concerned about branding and online identity. PR professionals should make sure to use this tool to watch for comments about their clients.

About The Author
Nancy McCord is the founder and President of McCord Web Services LLC which provides search engine marketing, web design, blog writing, and webmaster services globally. You can visit Nancy and her firm at www.McCordWeb.com .